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How Can You Create Custom Pages on Your Real Estate Website?

Good morning and welcome to Wake Up Real Estate’s Tech Tip Thursday! Today, we’re going to show you how to create custom pages on your real estate website. We’ll use KV Core as our example, but the principles and mechanics are similar for other platforms. In fact, about one-third of the real estate industry uses KV Core in some form, so this should be very helpful for many of you.

Before diving into today’s topic, we recommend checking out the replay of our Mastermind session from yesterday. We shared several strategies and tactics for finding off-market opportunities for pre-approved, ready, willing, and able buyers. These strategies can help you find properties not actively listed on the MLS, realtor.com, Zillow, etc. This can give your clients a great deal and show them the value of your service, making them more likely to stay with you and refer you to others.

Now, let’s get into creating custom pages on your real estate website.

Why Create Custom Pages?

Custom pages can be tailored to specific areas you focus on or have existing content for. This personalization makes your website more relevant to potential clients. For example, if you have videos or articles about different neighborhoods, you can create custom pages for each of these areas.

Step-by-Step Guide to Creating Custom Pages in KV Core

1. Access the Main Website Editor: Log into your KV Core account and navigate to the main website editor.

2. Add New Areas: Go to the section where you can add new areas. Type in the name of the area you want to add, and it will become an option for customization.

3. Customize the Area Page: Once you have added the area, you can start customizing its page. You can add videos, text, and other elements to make it unique. For example, embed a video at the top of the page and add a call to action.

4. Embed YouTube Videos: To embed a YouTube video, go to the video, click “Share,” and then “Embed.” Copy the embed code and paste it into your custom page in the KV Core editor. You can use tools like ChatGPT to help you format the embed code correctly.

5. Use Widgets: Add widgets like home value estimators to provide additional value to your visitors.

6. Optimize for SEO: Add relevant keywords in the “Keywords” section to improve your page’s search engine optimization.

Example of a Custom Page

Let’s say you want to create a custom page for a neighborhood called Gulfport. Here’s how you can do it:

  • Create a video tour of Gulfport and upload it to YouTube.
  • Embed the video at the top of the Gulfport page.
  • Add a call to action below the video, such as a link to check mortgage options or a home value widget.
  • Add text descriptions and other relevant information about Gulfport.

Tips and Tricks

If you need content to post, consider using motivational quotes. For example, “If you change the way you look at things, the things you look at change” by Wayne Dyer. Sharing motivational quotes can be a quick and easy way to engage with your audience on social media.

Another tip is to create area-specific YouTube channels. For example, you could create a channel called “St Pete Florida Neighborhoods” and upload videos about different neighborhoods in that area. This can help attract viewers who are interested in moving to that area and looking for more information.

Creating a Catch-All Page

You can also create a catch-all page with links to different neighborhood pages. For example, create a page titled “Top 10 Neighborhoods in St Pete Florida” with links to individual neighborhood pages. You can add videos, descriptions, and other relevant information for each neighborhood.

Conclusion

Creating custom pages on your real estate website can help you provide more value to your clients and make your website more engaging. Whether you’re using KV Core or another platform, these tips and steps can help you get started. Remember to check out the replay of our Mastermind session for more strategies and tactics to find off-market opportunities for your clients.

Stay tuned for our next session and feel free to reach out with any questions or suggestions for future topics. Happy customizing!



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