Expired FSBO Postcard Campaign (Will This Work? — Templates Included)

Introduction to the Campaign

Hey everyone, Ryan here! Today we’re chatting about a neat idea called the “Expired FSBO Postcard Campaign.” I really want to hear your thoughts, so make sure to leave a comment below. Do you think this plan could work? Let’s dive into what this campaign is all about!

The Campaign Plan

The basic idea is to send the same postcard on specific days: day 1, 4, 10, and 15. I’m even thinking about sending more cards every week for a few weeks until I get a response. I’m here to show you what these postcards look like and discuss if this straightforward approach could be even better than other complicated methods you might have tried. So, let’s check it out!

What’s on the Postcard?

Alright, let’s talk about the design of the card. It’s not fancy at all, but it gets the job done. Here’s what you’ll find on each side:

Front Side of the Card

On the front, there’s a logo—probably from a real estate company—and a direct message. It asks if you’re still trying to sell your house and includes the address right on the card. There’s also a QR code for you to scan, and guess what? There’s even a picture of your house right there on the card!

Back Side of the Card

Flipping over to the back, the card gets a bit more personal. It starts with a friendly “Hi” followed by your first name and asks again if your house is still for sale. Like the front, it invites you to scan the QR code. But if you’re not into QR codes, no worries—you can just call or text the number provided instead.

Why Use This Strategy?

The whole point of this campaign is to spark curiosity. If someone is really looking to sell their house, seeing a professional postcard from a real estate company might just make them want to find out more. Whether they scan the QR code or decide to call or text, the goal is to get them interested in possibly listing their property with you if it’s expired or FSBO (For Sale By Owner).

Will Repetition Help?

I know what you’re thinking—will sending the same card over and over really work? Well, think about it: when kids or even adults ask for something many times, sometimes they get what they want because of their persistence. It’s the same idea here. Regularly reminding someone might just make them think, “Hey, maybe I should give this a shot.” Plus, companies like credit card providers use this tactic all the time, and it seems to work for them!


So, that’s the scoop on the Expired FSBO Postcard Campaign. What do you think? Could this simple yet repetitive method work? Would you try it out? I’ve even included templates for these postcards, so you can easily use them if you decide to give this campaign a try. Don’t forget to comment below with your thoughts, and if you’re curious, why not give it a go?

Call to Action: Curious about the campaign? Ready to try something new? Drop a comment below, share your thoughts, and if you’re feeling adventurous, why not try the campaign yourself using the provided templates? Let’s see if we can make this work together!

Real Estate Agent Pointing Down