Facebook Real Estate Academy 3.0


Welcome to the Academy

If you need any help use the chat in the lower right corner or email mike@growwithjosh.com and Mike will be happy to help.

Creating a Facebook business page

To create your Facebook Business page head over to https://www.facebook.com/pages/creation/
Here is an example of a branded page https://www.facebook.com/JoshSchoenlyEXP/
Here is an example of a non-branded page https://www.facebook.com/WestShore411


Resource Document

Resources mentioned (clients on demand workshop)
TAP HERE To Open The Google Doc

Step By Step Video Replays

In the example below we walk you through how to setup a Facebook ad directly in Facebook’s ads manager(note there might be slight variations from our ads manager to yours)


In the video below we walk you through how to setup one of our Facebook Lead Form Campaigns Directly in Facebook

Here is the direct link to the ads manager https://www.facebook.com/ads/manager/

Step By step Document

Step By Step written instructions document with screenshots for the FBREA 3.0 Facebook Ad Process

Note: If you would like to print the instructions please visit the link below. Once there click File and Print

Module #2 Fully Dispositioning Your Leads

Fully Dispositioning Your Leads

Module #3 Facebook Ad Examples & Scripts

Downsizing Ad Example

Primary Text
🏡🏡🏡 Looking to downsize your home but not your lifestyle? 🏡🏡🏡
Click The Learn More Button Below👇 To Get a list of beautiful turn key homes with a smaller foot print, no stairs and less maintenance sent directly to you instantly!
👀See The List Now 👉

Luxury Ad Example

Primary Text:
👀See all available Luxury Homes in Cumberland County!
👍Get a list of all Luxury Homes in Cumberland County Sent directly
to you👇
Cumberland County Luxury Homes List


Luxury Ad Example

Primary Text
🎉Get a FREE weekly list of ALL available Cumberland County Homes with Land🎉
Access Homes with Land Deals in Cumberland County

Pool Homes Ad Example

Primary Text
👀Looking for a home with a pool? Check out all the homes available in
Cumberland County with a Pool 👇

New Construction Homes Ad Examples

Primary Text
📢These New Construction Homes NEED TO SELL ASAP!🏡
Check out the incentives & special financing available to make them
super affordable!
TAP the “Learn More” to get FREE instant access on FB…
Access New Construction Deals in Cincinnati:

new const.png

Dream Home Buyer Ad Example

For this offer we use a landing page or Google Form. Here is an example of the form
If you need help creating something similar email mike@growwithjosh.com
Web capture_9-2-2022_113117_www.facebook.com.jpeg Thumbnail
Text For The FB Post

Would you like the keys to your very own Dream home right here in
YOUR AREA in no time flat?
If you have average or better credit and are currently paying AT LEAST
$900 (or more) in rent per month, then we’d love to help YOU!
By clicking ” learn more” below and taking the short survey that you’ll
find on the other side, we can identify which special financing
programs you qualify for right now!
…there’s no cost or obligation and you’ll get instant feedback
Take Jennifer for example…
After being told no over and over again by other real estate agents &
lenders she found one of our ads on Facebook, took the FREE Dream
Home Buyer Survey..
…and through some creativity, persistence & patience Jennifer is now
the proud owner of BRAND NEW townhome…
What about Edwin & his family?
They were sick and tired of renting and have a dream to own their own
They found our Dream Home program, answered a few simple
questions and a few short months later they own their very own Dream Home!
So what are you waiting for? Click Learn More below

Rent To Own Buyer Ad Example


👀See all available “Rent To Own Homes” in Colorado Springs!

👍Get a list of all “Rent To Own Homes” in Colorado Springs Sent directly to you



Colorado Springs “Rent To Own Homes” List

Lead Form

Form Description:  

Receive a list of “Rent To Own Homes” currently for sale in Colorado Springs

Questions Page Headline:

Please enter your email and phone

Thank You Page Body:

Thank you so much, I will send you the information in an email. You can also click the link below to go immediately to the list of properties.

Thank You Page Button Text:

View “Rent To Own Homes”

Home Partners of America - Rent To Own Smart Campaign - Google Docs.png Thumbnail

Just Listed Home Ad Example

Primary Text
Just Listed in MECHANICSBURG. 🏡
Click below for instant access to all photos, details and more. 🎯
BETTER THAN NEW! Looking for a 3 Bedroom, 2.5 Bathroom Townhome in the EXTREMELY desirable Winding Hills Community and Mechanicsburg Area School Distr…. ❤

(6) Ad Experience Preview.png Thumbnail

Cash Offer Ad Example

If we could bring you a STRONG cash offer that would also allow you to move whenever you’re ready, would you sell your 🏡💰🏡💰 home? Find out the cash value in today’s HOT market.

Text for Facebook Lead Form

Description Under Lead Form Questions
To access your FREE list of Central PA New Construction homes click “Next” below:
Privacy Policy Link Text
Texts sent by auto phone dialing system. Not a condition to purchase.
Message for Leads
Leave the Headline as Is
Congratulations, you’re about to see a current list of beautiful homes we feel you will love! Next simply click the “Show Me Homes” button below to be directed to a curated list of homes
Call-to-action text
Show Me Homes


Follow Up/Smart Campaigns


Step By Step Doc

(This is our internal process outline for launching listings)

  • Create custom texting code in kv(keep simple use house number)
  • Upload images(canva) and customize image with text overlay “Text {Custom#} For More Pics & Details
  • Create email/text templates(campaign is in Multi Media Followup tile in Teachable)
  • Create Smart Campaign
  • Post to social
    • GMB

– Business page

  • Upload edited images
  • Grab description from KV and cut it up
  • Add something to draw attention to the top,(Emojis JUST LISTED etc)
  • add super signature

– ADDITION: https://www.loom.com/share/062831ab09e04936a755859b893d0c62

  • Share to Page that makes sense(location)
  • Share to group (as The page) into Cumberland County Vacant VIPs and West Shore Homes for Sale or Rent
  • Share into groups as Josh(personal) Carlisle Camp Hill Buy/Sell Carlisle & Mechanicsburg Yard Sale
  • Share to timeline

Boost Post(optional)

  • Special add category
  • No button, Location is town listing is in
  • $25 for 5 Days

         – Create a Facebook ad or StreetText ad or Property Boost  in KV
  • In listing click 3 dots

Post to CL (daily for 3 days, then repost)

    • Use KV poster to post.
    • Change out images to edited images.
    • Change text code in description
    • Add liscense info license info
    • Make phone and text ok

Thanks for your interest in {PROPERTY_ADDRESS}. Here are the pics and additional details as promised, let me know if you’d like to schedule a private tour. – Josh Schoenly, eXp Realty

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