How Do You Send Your Real Estate “Deal Of The Week” Email? (And Who Do You Send It To?)

In the competitive world of real estate, staying connected with potential clients and keeping them informed about the latest deals is crucial. One effective strategy is to send a “Deal of the Week” email to your database of contacts. This method not only keeps your audience engaged but also helps you generate more conversations and client opportunities. In this blog post, we will delve into the step-by-step process of creating and sending a real estate deal of the week email, as explained by Josh from Wakeup Real Estate. We will cover everything from the email content to the technicalities of scheduling and sending the email, ensuring you can replicate this strategy in your own real estate business.

Understanding the Email Content

Plain Text Emails

Josh emphasizes the importance of keeping the email content as close to plain text as possible. This means avoiding images and links, and focusing solely on the text. The primary reason for this approach is to increase the likelihood of the email landing in the recipient’s inbox rather than being filtered into the spam folder. Plain text emails have a higher chance of being delivered and opened, which is crucial for engagement.

Crafting the Subject Line

The subject line plays a pivotal role in the success of your email. It needs to be attention-grabbing and relevant to the content of the email. Josh shares an example of his subject line: “Deal of the Week in the 717” This subject line is straightforward and immediately informs the recipient about the purpose of the email.

Including Detailed Property Information

In the body of the email, Josh includes detailed information about the featured property. For instance, if the deal of the week is a new construction home, the email would contain specific details about the property, such as its location, key features, price, and any unique selling points. Providing comprehensive information helps the recipients understand why the property is a great deal and encourages them to take action.

Sending the Email

Using a Mass Email System

Josh uses a system called kvCORE to manage and send his mass emails. If you don’t have access to kvCORE, you can use a similar system that suits your needs. The key is to use a tool that allows you to schedule and send emails to a large database of contacts efficiently.

Scheduling the Email

One important aspect of sending mass emails is scheduling them in advance. Josh schedules his deal of the week emails at least 24 hours before the intended send time. This advance scheduling ensures that the email goes out at the optimal time for maximum engagement. For example, if you want the email to be in your recipients’ inboxes on Monday morning, you should schedule it on Sunday morning.

Selecting the Right Contacts

Josh carefully selects the contacts who will receive the email. He filters his database to include only those contacts who have subscribed to receive emails. In kvCORE, he does this by selecting “all contacts” and then filtering for those who have subscribed to email updates. This ensures that the email is only sent to people who are interested in receiving it, increasing the chances of engagement.

Building and Managing Your Contact List

Creating a Saved Filter

To streamline the process of selecting the right contacts, Josh creates a saved filter in his email system. This filter includes all contacts who have subscribed to email updates and excludes those who should not receive the email. By saving this filter, Josh can easily select the right contacts for future emails without having to manually filter the list each time.

Maintaining an Updated Database

It’s crucial to keep your contact database up to date. Regularly review and update your contacts to ensure that you are only sending emails to active and interested recipients. This practice helps maintain a high engagement rate and reduces the chances of your emails being marked as spam.

Monitoring and Analyzing Results

Tracking Engagement

After sending the email, it’s important to track the engagement. Josh mentions that within a few hours of sending his email, he received several replies and even a phone call. This immediate feedback indicates that the email was successful in generating interest and conversations. Use your email system’s analytics to track open rates, click-through rates, and responses to measure the effectiveness of your emails.

Adjusting Your Strategy

Based on the engagement metrics, you may need to adjust your email strategy. If you notice a low open rate, consider tweaking your subject line. If the click-through rate is low, revisit the content and call-to-action within the email. Continuous improvement based on data will help you refine your email marketing strategy and achieve better results over time.

Benefits of the Deal of the Week Email

Increased Engagement

The deal of the week email strategy helps increase engagement with your audience. By providing valuable and relevant content, you keep your contacts interested and encourage them to interact with your emails. This increased engagement can lead to more conversations and client opportunities.

Building Trust and Credibility

Regularly sending deal of the week emails helps build trust and credibility with your audience. By consistently providing valuable information about great real estate deals, you position yourself as a knowledgeable and reliable real estate professional. This trust can translate into long-term client relationships and referrals.

Generating Leads and Opportunities

The primary goal of the deal of the week email is to generate leads and client opportunities. By highlighting attractive real estate deals, you can entice potential buyers and sellers to reach out to you. As Josh experienced, this strategy can lead to immediate responses and conversations, ultimately driving more business.

Conclusion

Sending a real estate deal of the week email is a powerful strategy to keep your audience engaged, build trust, and generate leads. By following the steps outlined by Josh from Wakeup Real Estate, you can effectively create and send these emails to your database. Remember to keep the content simple and focused, use a reliable email system, and continuously monitor and adjust your strategy based on engagement metrics. With dedication and consistency, the deal of the week email can become a valuable tool in your real estate marketing arsenal.

Additional Resources

Getting Help with Your Email Strategy

If you need assistance with growing your database or strategizing your email campaigns, Josh is available to help. He offers support in building niche-specific databases and creating effective marketing campaigns. You can reach out to him at Josh15.Com for personalized guidance and support.

Exploring More Resources

For more information and resources on real estate marketing, visit Josh’s website. He provides a wealth of information that he uses in his own business, both on the real estate side and the mortgage side. These resources can help you refine your marketing strategies and achieve better results.



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