Paying for real estate leads? Watch this!

Introduction: The Importance of Real Estate Lead Generation

If you’re a real estate agent who uses online ads to find people who might want to buy or sell houses, this information is very important for you. It will help you understand what to expect from your ads on Facebook, Instagram, or Google.

What to Expect from Your Ads

When you put ads online to find leads, or potential customers, not every lead turns into a meeting. There is a general rule about how many leads actually end up meeting with you. These numbers aren’t just made up; they come from real experiences with thousands of leads.

Expected Meetings Per Month and Year

You can expect about 0.5% to 1.5% of the people in your database to agree to meet with you each month. For example, if you have 3,000 people in your database, you might get 15 to 45 meetings every month. Over a whole year, this means you could have between 180 and 540 meetings.

How to Make the Most of Your Leads

Getting these meetings isn’t just about having a lot of leads. You need to know how to talk to these potential customers in a way that makes them want to meet you. This part is really important if you want to be successful in turning leads into actual appointments.

Offer to Help and Conclusion

If you find this part challenging or if you want to get better at turning leads into appointments, we can help! We’ve helped other real estate agents improve at this, and we can chat about how we can help you too.

Ready to improve how you handle your real estate leads? Let’s talk about how we can help you get more appointments and grow your business. Contact us today!


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