Real Estate Deal Of The Week Email Template


If you’re a real estate agent struggling with what to email or send to your database, this guide offers a simple yet effective solution. Josh Schoenly provides a step-by-step approach to using a “Deal of the Week” email to create more conversation opportunities and convert more people in your database into clients. This method is easy to implement and has proven success.

Why Use a Deal of the Week Email?

Josh explains that the “Deal of the Week” email is a straightforward format that helps agents stay top of mind with their database. By regularly sharing a standout property deal, agents can generate conversation opportunities, which can lead to conversion opportunities. This method not only helps in acquiring new clients but also in serving existing ones better.

Crafting the Subject Line

The subject line is crucial as it determines whether your email gets opened. Josh suggests using a local identifier along with the phrase “Deal of the Week.” For example, if you are in Cincinnati, you could use “Greater Cincinnati Deal of the Week” or simply “Deal of the Week in Cincinnati.” The goal is to make it clear, local, and enticing.

Email Content Structure

The content of the email should be concise and to the point. Here’s a breakdown of what to include:

  • Greeting: Start with a simple greeting, such as “Morning [First Name].”
  • Introduction: Briefly introduce the deal, mentioning that it’s the “Deal of the Week” for your specific area.
  • Property Description: Provide a brief description of the property. For example, “Completely remodeled ranch home in CV schools with an oversized 3,000+ square foot shop garage ideal for home business.”
  • Bullet Points: Include five bullet points with key details about the property. You may choose to include the price or leave it out to encourage more inquiries.
  • Call to Action: Finish with a simple call to action, such as “If you’re interested or know someone who might be, just reply and I’ll get you all the details.”

Example Email

Here is an example based on Josh’s format:

Subject: Deal of the Week in Cincinnati

Morning [First Name],

Here's my Cincinnati Deal of the Week:

- Completely remodeled ranch home
- CV schools
- Oversized 3,000+ square foot shop garage
- Ideal for home business
- Price: $XXX,XXX

If you're interested or know someone who might be, just reply and I'll get you all the details.

[Your Name]
[Your Brokerage]
[Your Phone Number]

Experiment with Including the Price

Josh notes that including the price can lead to different results. Some weeks, include the price; other weeks, leave it out to see which approach generates more replies and conversations. This experimentation can help you determine what works best for your audience.

Additional Marketing Strategies

Josh also discusses other ways to market the “Deal of the Week” property:

  • Text Messaging: Send a brief text to your contacts with similar information as the email.
  • Short Form Video Content: Create videos showcasing the property to share on social media platforms.
  • Mastermind Sessions: Join or watch mastermind sessions for deeper insights into selecting properties and additional marketing strategies.

Join the Mastermind Session

For those interested in a deeper dive, Josh invites viewers to join a weekly Wednesday Mastermind session. These sessions offer detailed strategies and insights on how to pick properties, text them out, and create more conversation opportunities. Replays are available on the Wake Up Real Estate website.

Free Resources

The Wake Up Real Estate website offers a variety of free resources, including scripts, templates, lead capture pages, mini-courses, and boot camps. Creating a free account gives you access to these tools, which can help you implement the “Deal of the Week” email strategy and grow your database.

Personalized Help

For agents seeking personalized assistance, Josh offers strategy calls and help with implementing ideas like the “Deal of the Week” email. This service can also assist in growing your database, ensuring that your emails reach a larger audience.


The “Deal of the Week” email template is a simple, effective way to stay top of mind with your database and generate conversation opportunities. By following this format, real estate agents can create more opportunities to serve their clients and grow their business. Try this method today and see the results for yourself.

Remember to join the Mastermind sessions for more detailed strategies and check out the free resources available at Wake Up Real Estate. Whether you’re a new agent or an experienced one, this method can help you achieve greater success.

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