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the “Reverse Psychology” text script (texting Tuesday) | Wake Up Real Estate Show 1/16/24

Introduction

Good morning everyone! Today on our show, “Wake Up Real Estate,” it’s a snowy day up north. Ryan just got back to Florida in time to avoid the snow. It’s still snowing and it’s cold. The kids are having a flexible instruction day because of the weather, so we might keep today’s episode short and sweet. But don’t worry, we’re going to talk about some really interesting things!

Sports and Starting Conversations

Ryan, you’re not making me happy right now. You just showed the score of the Eagles vs. Buccaneers game, and it wasn’t good at all, just like the second half of the Eagles season. But let’s move past that and talk about something more exciting because it’s Texting Tuesday!

The Importance of Good Communication

Today, I’m going to share an old but very useful text script. It’s so good that if I had to pick my top five text and email scripts, this one would definitely be on the list. It’s a superstar of scripts! Before we get into that, Ryan, I think you have some interesting social media tips to share with us, right?

Social Media Tips from Ryan

Ryan suggests that today, everyone should find the two lowest priced lots or pieces of land for sale, take screenshots, and post them on social media. There’s no link for more information because the idea is for people to contact you directly to learn more. This is a quick and easy way to engage with your audience.

Boosting Engagement

When posting short videos or any content on social media, it’s smart to include a call to action. For example, you could ask people to comment if they want a list of all available lots under $100,000 in a specific area. This helps increase the chances of your post being seen by more people because social platforms like Facebook show your posts to more people if there’s more interaction.

Mortgage and Real Estate Updates

Now, let’s talk about mortgage rates. They’re about the same as they’ve been recently. The latest inflation data was a bit higher than expected, but it’s not too worrying. So, mortgage rates are likely to stay stable for a while. For those using FHA financing, the rates are even better, closer to 6%.

Using Tools to Engage and Educate

If you’re looking to help your clients save money, show them how making extra payments on their mortgage can significantly reduce the length of their loan and save a lot of money. This is a powerful tool to share, and you could even make a video about it for your next post!

Texting Tuesday: The Reverse Psychology Script

Today’s special script is called the “Reverse Psychology” script. It’s really effective for engaging with potential buyers or sellers who might not be ready to act yet but could be interested in the future. For buyers, you could send a message like, “Hi Ryan, I know you might not be ready to buy right now, but when we find your dream home, do you have a home you need to sell first?” This script helps uncover potential sellers hiding in your database.

Adapting the Script for Sellers

For homeowners who might sell their homes, the script can be tweaked to, “Hey Ryan, I know you’re probably not ready to sell right now, but when the time is right, will you be staying here in Central PA or relocating somewhere else?” This opens up a conversation about their future plans and helps you plan how to assist them best.

Conclusion

We covered a lot today, from how to use social media effectively, understanding mortgage rates, to engaging potential clients with clever text scripts. Remember, the key is to keep people talking and interested, so they come to you when they’re ready to make real estate decisions.

Call to Action

Don’t forget to use the “Reverse Psychology” script this week and see how many new conversations you can start! Check back tomorrow for more tips on how to grow your real estate knowledge and success. See you then!



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