How to use books (& ebooks) to generate more real estate leads (AND sell MORE homes!)

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Introduction to Using Books and eBooks in Real Estate

Hey there! Imagine you have a really cool book or an eBook. Now, think about how this book isn’t just a story or facts but a magic key that can help people who sell houses get more people interested. That’s what we’re going to talk about—how to use books to catch more attention and help sell more houses!

Setting Up Your Book as a Super Tool

Creating a Lead Magnet

First, think of your book as a treasure chest. You want people to find it, right? So, you make a special map (which we call a ‘lead capture page’) where people can swap their name and email to get the treasure—your book! This can be done on a computer using something like KV Core, which helps make these maps quickly and easily.

Choosing the Right Bait

Your book should be something people really want! For example, if your book is about secrets of getting a home loan, make sure it promises to share very special secrets, like ’10 Little Known Facts About Home Loans.’ Remember, if the book is too long, some people might not want it because it looks like a lot of homework!

Using Different Paths

You can leave maps (lead capture pages) in different places like on Facebook or Google, where people can find them easily. Each place where people hang out has its own way of showing the map to make sure the right treasure hunters find it.

Driving People to Your Book

After setting up your treasure maps, you need to tell people about them! You can do this by sending little digital messages into places like Google or Facebook, telling everyone “Hey, come find this cool treasure!” You pick one place to start, like Facebook, because it’s easier and lets you see if people are interested without spending too much of your coins (money).

Using a Bridge Page

Imagine if, after finding the treasure, the treasure chest talks to you! That’s what a ‘bridge page’ does. Once someone finds your book, they go to this special page where they can see a video of you saying “Thank you” and telling them a bit more about the treasure they just found. This helps them feel they know you better and can trust you.

Turning Interest into Action

Embedding Calls to Action

In your book, you can include little signposts that say things like “Talk to me if you want to know more!” These signposts are what we call ‘calls to action.’ They guide the reader on what to do next, like scheduling a time to chat with you.

Keeping in Touch via Email

You don’t want people to forget about the treasure they found, right? So, you keep sending them little reminders via email, sharing bits of the book again and nudging them to contact you if they want more help. It’s like dropping breadcrumbs to keep them following the trail.

Layering Messages

Lastly, if someone showed interest but maybe forgot, you can remind them with little ads on YouTube or Facebook that say, “Hey, remember that cool book? Here’s a quick fact from it!” This keeps them thinking about you and the book.

Conclusion

Using a book in real estate isn’t just about giving out information; it’s about creating paths that lead people back to you, making them interested in what you have to say, and building trust so they want to work with you. Think of it like making new friends who trust you enough to help them find a new home!

Now that you know how powerful a book can be in real estate, why not try making one yourself? Grab a pen or start typing, create your treasure map, and watch as more people come seeking your help to find their dream home!







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